We acquired a 50% share in the Allee-Center Magdeburg in October 2011. The investment volume was approximately € 118 million. This acquisition took the Deutsche EuroShop portfolio to 19 shopping centers, with a market value of € 3.6 billion.
The Allee-Center originally opened in 1998, with more than 110 shops and speciality shops across 25,000 m2 of retail space. Following an expansion from two to three levels in March 2006, “Magdeburg’s market place” has offered more than 150 speciality stores in an area of 35,000 m2. The center’s key tenants are a consumer electronics store (Saturn), the clothing stores SinnLeffers and H&M, a sporting goods store (SportScheck) and a supermarket (REWE). In addition, the center boasts around 1,800 m2 of residential and 7,300 m2 of office space, plus over 1,300 free parking spaces.
The Allee-Center is located right in the city centre and is very accessible either by public transport (tram and bus stops are located right in front of the center) or by car. The shopping center is managed by ECE Projektmanagement, and some 720,000 people live in its catchment area. Around 35,000 customers visit the Allee-Center each day.