Altmarkt-Galerie, Dresden


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Altmarkt-Galerie in Dresden expanded: On 31 March 2011, Dresden’s first mayor, Dirk Hilbert, and center manager Thorsten Kemp opened the extension to the Altmarkt-Galerie by symbolically cutting the red ribbon. The new three-storey mall, with some 18,000 m2 of additional retail space, is home to around 100 new specialist shops, cafes, restaurants and service providers. The extension also includes more than 3,300 m2 of office space and an Etap hotel with over 200 rooms, which began operating in July 2011. The listed Intecta building has been extensively renovated and incorporated into the center’s overall concept. Approximately € 165 million was invested in the expansion. In total, the Altmarkt-Galerie now boasts more than 200 shops spread over approximately 44,000 m2 of retail space. It now employs around 2,000 people, some 800 more than before. The project partners are Deutsche EuroShop, TLG Immobilien and ECE.

Demand from retailers for the new shops in the Altmarkt-Galerie was enormous. For more than half of the specialist retailers, this is their first store in Dresden. The new tenants include the first Apple Store in eastern Germany and the cult US label Hollister, together with major international retail names such as Hugo Boss, Gant, Marc Cain, Tommy Hilfiger, Guess, Promod, O’Neill, shirt specialists Eterna and Olymp, and John Baker & Son, a London-based purveyor of hand-sewn shoes. The new Altmarkt-Galerie tenants also include numerous large regional players, such as Parfümerie Thiemann (a perfumery with a nostalgic store design), a “Pralineum” by the Halloren chocolate makers and Café Kreutzkamm, a traditional 20s-style coffee shop on the ground floor of the former Intecta building. Another major attraction of the expanded space is the new fine foods area, covering roughly 800 m2, with a diverse selection of speciality and delicatessen products.

Many shops in the existing part of the Altmarkt- Galerie, which opened in 2002, have undergone refits. The clothing and sports stores Sinn Leffers and SportScheck, for example, have been given complete facelifts. Shops such as Deichmann and Street One have also been revamped and celebrated their reopening together with those in the extension. As a result of the successful development of the center, various shops have increased their floor space, including New Yorker, Kult and Tchibo. The entertainment electronics retailer Saturn, which already had a 5,000 m2 store in the existing center, took the opportunity of the expansion to add a further 3,000 m2 to its space. At 8,000 m2, this is now one of the largest Saturn branches in Germany.

The Altmarkt-Galerie extension, clad in light natural stone, makes a distinctive architectural statement and sets a tone of quality urban design in this part of central Dresden. The Altmarkt-Galerie opens out onto Wilsdruffer Strasse and the historic old town with a frontage broken up into multiple sections. Four new entrances located at Dresden’s public transport hub, Postplatz, and on Altmarkt, Wilsdruffer Strasse and Tuchmachergasse now provide the Altmarkt-Galerie with even better transport links to the historic heart of Dresden’s city centre and, at the same time, create attractive routes for pedestrians.

The interior of the center extension is elegant and inviting. A three-storey avenue of shops runs through it, offering shopping at basement, ground and upper ground levels. The bright and welcoming mall is dominated by high-quality materials: light natural stone combined with dark wood and stainless steel. All levels can be easily accessed by escalators and lifts.

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